Messi Appointed Ambassador for Responsible Tourism by UNWTO

Husam Taj Eddin

Considered by many to be the best football player of all time, Lionel Messi joins the World Tourism Organization to promote the value of responsible tourism. The UNWTO Secretary-General, Zurab Pololikashvili, appointed Messi as UNWTO Ambassador for Responsible Tourism this Saturday at Camp Nou in Barcelona, after the match F.C. Barcelona – Leganés.   

“During my travels, I have had the opportunity to know other cultures and societies as well as other ways to see the world, and this is very enriching. The World Tourism Organization, as a specialized Agency of the United Nations, works to make tourism a source of development, and I am happy I can join this mission of promoting responsible tourism”, said Lionel Messi.

Lionel Messi is an example of talent and constant work in football. Messi is admired all around the world, not the least due to the positioning he brought to the F.C. Barcelona in recent years, the team with which he won a total of 30 titles, including eight Spanish Leagues, four Champions Leagues, and five King’s Cups of Spain.

“Messi is a unique sportsman and an example of how willpower and constant work yield good results. It is a great honor to have Messi join UNWTO and other well-known personalities in promoting the positive values and benefits that tourism represents,” said Zurab Pololikashvili.

Messi is the first football player in history to win five Ballon D´Or  – the first four won consecutively – and four European Golden Shoes.

Lionel Messi joins the Spanish football player Fernando Hierro and the mythical Spanish coach Vicente del Bosque as the first personalities that UNWTO appoints to advance the links between sports and tourism and promote the transformative power of responsible tourism.